# Tappd

> Tappd: customer data and marketing automation in one platform.

Unify customer data and automate email, push, SMS, and in-app messaging in one platform. Start free.

Canonical URL: https://tappd.io/

## Hero

Tappd helps teams collect customer data, build one profile, and message every channel from one workspace.

## Pillars

### One source of truth

Stop reconciling data across three tools. Every event, attribute, and message lives on one customer profile, so your campaigns always use current information.

### Automation you control

Build journeys with clear triggers, conditions, and timing. You can see exactly why each message was sent, and why a customer didn't receive one.

### Every channel, one audience

Email, push, in-app, SMS, and web push run from the same segments and the same frequency rules, so customers don't get hit with the same message five times.

## Features

- **Collect, unify, and activate customer data.** - Bring events in from your product, warehouse, and CRM. Resolve them to one profile, then use that profile in the same place you send messages.
- **Automated campaigns triggered by behavior.** - Design multi-step campaigns on a visual canvas. Trigger on events, branch on behavior, and measure every step.

## FAQ

### What is a CDP, and why does it matter for marketing automation?

A customer data platform collects data from all your sources and builds a unified profile for each customer. When your automation platform has this built in, your campaigns use accurate, current data with no sync delay.

### Do I need to replace my existing tools?

No. Tappd connects to your warehouse, analytics, and CRM. Many teams use it to simplify their stack over time.

### Which channels do you support?

Email, push, in-app, SMS, and web push.

### How long does it take to get started?

Most teams send their first message the same day they install the SDK.

### Can engineers control how data flows?

Yes. You can use the SDKs, REST API, webhooks, and warehouse sync.

### How do you handle privacy and consent?

Consent is stored per channel and per profile, suppression lists apply across channels, and deletion requests are supported.

### Can I migrate from another platform?

Yes. We provide import tools and migration guidance.

### Is there a free plan?

Yes. The Free plan is for small teams testing Tappd, with limited profiles, core channels, and one workspace.


## Explore

- [Profiles and segments](https://tappd.io/product/profiles-segments)
- [Journeys](https://tappd.io/product/journeys)
- [Pricing](https://tappd.io/pricing)
- [Blog](https://tappd.io/blog)
- [Compare](https://tappd.io/compare)
- [Docs](https://docs.tappd.io)

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